WHO IS AVRIL?
Created in April 2012 with the aim of making organic cosmetics accessible to all, Avril is a French brand that cultivates 4 strong values: quality, ecology, price and service.
QUALITY
Our first requirement is the quality of use and the result of the product: ease of application, color intensity, active effectiveness, pleasant smell and texture, long lasting ...
Each product is subject to strict quality controls (safety tests, traceability and quality of raw materials ...) that guarantee maximum stability and tolerance of the formula.
ECOLOGY
Whenever possible, we remove unwanted packaging from our products. Result, less waste and lighter products to reduce the environmental impact of their transport.
Our range of organic cosmetics is certified by an independent organization, Ecocert, which guarantees that at least 95% of the ingredients of our products are of natural origin and that at least 10% of the ingredients come from organic farming.
Finally, according to European legislation, we do not carry out tests on animals, whether raw materials or finished products.
PRICE
Our desire is to make organic cosmetics accessible to everyone. To achieve this, we reduce all costs that seem superfluous to us: we do not advertise, we do not have a muse, we do not distribute samples ...
And because, like you, we like simplicity, our prices are fixed and you can benefit immediately, every day, without waiting for a promotion.
QUALITY AVRIL
Avril's mission is to make organic quality
accessible to all. We pay special attention to quality
of our products.
COMFORT OF USE
- each texture is studied to be the most pleasant
possible: our shades are ultra-silky, our body oil does not
leave a greasy film on the skin ...
- easy to use and quick: body milk penetrates
quickly, the eyeliner emerges effortlessly thanks to the
your thin brush ...
- The perfumes are fresh and discreet: creams have
neutral aromas for all tastes ...
OPTIMAL RESULT
- the colors are intense, bright and modern:
our lipsticks are very pigmented, our
Mascara is a deep black ...
- the active ingredients used are natural and effective:
our eyeliners contain shea butter
that nourishes your skin, our shampoos contain organic a
rgan oil that protects your hair ...
- the result is all day lastig: our concealer camouflages
imperfections permanently with the complete discretion.
QUALITY CONTROL
Each product is subject to strict quality:
safety tests, stability studiesand compatibility, control of
raw materials and finished products, identification of
production batches and traceability ... All these controls
ensure stability and maximum tolerance of the product.
ECOLOGY
As quality is also offering more natural products, respectful
to your skin and the environment, we chose to have our
line of organic cosmetics
certified by Ecocert.
Organic products certified by Ecocert do not containGMOs,
parabens, phenoxyethanol, nanoparticles,
silicon,PEG, perfumes and synthetic dyes. Ingredients
fromanimals are also prohibited (except those naturally
produced by them, like honey, milk...).
In addition, Ecocert's Organic Cosmetics label ensures that:
- At least 95% of the total ingredients are natural or of natural origin.
- 95% of the minimum vegetable ingredients of the formula are derived from organic farming.
- 10% of the total minimum ingredients are from organic farming
Finally, according to European legislation, we do not carry out tests on animals, whether raw materials
or finished products.
OUR LABELS
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Organic Cosmetics Label certified by Ecocert
Ecocert's certification of Organic Cosmetics guarantees, among other things, that products contain at least 95% ingredients of natural origin and at least 10% of organic farming ingredients. Finally, 95% of the plant ingredients should come from organic farming.
Organic cosmetic label certified by Qualité France
Quality France's specifications are similar to those of Ecocert.
Ecocert Certified Cosmos Label
The Cosmos Organic label applies to all new releases launched after January 2017. This new label is a bit more demanding than the Ecocert label because it imposes two new criteria:
- Creams and non-sparkling products must contain more of 20% of organic ingredients
- Non-biodegradable ingredients are no longer accepted.
Peta Cruelty Free Label
In accordance with European legislation, we do not perform any animal tests. For each of our cosmetic products (organic and non-organic), we have a complete technical and regulatory file summarizing the various quality controls performed.
Avril's cosmetics are labeled as No Cruelty by PETA, which ensures that no testing is performed on animals, both in finished products and in raw materials.
Peta Cruelty Free & Vegan Label
Some of our products are labeled as Cruelty Free & Vegan by PETA, which means that in addition to being cruelty free, these products do not contain ingredients of animal origin.
COMMON QUESTIONS
WHY "AVRIL"?
Avril is the spring, the freshness, the renewal, the nature
thatresumes its rights ... everything that corresponds to
the valuesthat carry our brand: the quality, the naturalness,
the novelty, joy, colors ... With Avril, sunny days come,
we want to take care of ourselves!
WHAT MAKES THE PRODUCTS
"ORGANIC CERTIFICATIED"?
All our organic cosmetics are certified by
Ecocert and Qualité France. These labels ensure that
we respect the certification for organic cosmetics:
- The products do not contain GMOs, parabens,
phenoxyethanol, nanoparticles, silicone, PEG, perfumes
and synthetic dyes,or ingredients of animals (except
naturally produced for them: milk, honey ...).
- The products contain at least 95% of the ingredients of
natural origin and at least 10% of organic agricultural.
10% may seem rather low, but you should know that
there are water and mineral (and therefore non-
agricultural) ingredients in cosmetics ...
In fact, they are at least 95% of the plant ingredients
which must be organic farming.
- The packaging is validated by Ecocert to the
lower impact on the environment.
WHAT DO YOU DO FOR THE ENVIRONMENT?
First, we minimize the packaging: we remove all
boxes and bubbles, and we prefer that the packages
use less plastic.
Then we develop only organic certified products
(except nail polish and solvents), at affordable prices,
so that everyone can discover the organic universe. For
non-organic products, we have made them as natural as
possible: our nail polish formula is free of 7 ingredients
controversial chemicals.
Finally, Avril is a partner of the association Canopée
Reforestation: 512 trees will be planted at the end of
2019 in Hauts-de-France.
DO YOU TEST THE SAFETY OF YOUR PRODUCTS?
Safety tests are used to ensure that the product
is not harmful and does not cause allergy. All ours
cosmetic products are tested for skin tolerance,
which are performed by independent laboratories.
ARE YOUR PRODUCTS TESTED ON ANIMALS?
No, our products are not tested on animals according to
with European regulations and with the Ecocert / Qualité
standard France. Some of our products are vegan.
Besides that, our products are labeled by PETA.
DO THE PRODUCTS CONTAIN ESSENTIAL OILS?
If the product contains essential oil, this is mentioned in
product sheet.
WHERE ARE THE PRODUCTS MADE?
A large part of our products is manufactured in France.
others are made in Italy. The accessories are manufactured
in Asia, always under strict control of the respect of our
specifications, which are as demanding as our French
productions.The country of manufacture is indicated on
the page of eachour website, below in the "Ingredients"
section.
HOW DO YOU GET AWESOME PRICES?
We reduce the packaging and the packaging to its most
simpler, which reduces costs. In addition, we do not
advertise and we do not pay muse to praise the quality of
our products!
DO YOU HAVE SAMPLES?
We can not ship samples because we do not manufacture them. This is part of our cost reduction policy, to offer high-quality products at competitive prices.
YOUR RECYCLABLE PACKAGING?
Products in plastic and glass bottles are recyclable. Tube products are not yet supported by any channel
and should be disposed of with household waste. If you have any questions, the order of sorting is indicated on the packaging of our products.
In order to participate in waste reduction, our products are free of superfluous packaging (blister, cardboard overpack ...).
We work on issues of volume and recharge, but it is a complicated process from the legal point of view, hygienic, practical ... We do our best!