Created in April 2012 with the aim of making organic cosmetics accessible to all, Avril is a French brand that cultivates 4 strong values: quality, ecology, price and service.

 

QUALITY
Our first requirement is the quality of use and the result of the product: ease of application, color intensity, active effectiveness, pleasant smell and texture, long lasting ...

Each product is subject to strict quality controls (safety tests, traceability and quality of raw materials ...) that guarantee maximum stability and tolerance of the formula.

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ECOLOGY
Whenever possible, we remove unwanted packaging from our products. Result, less waste and lighter products to reduce the environmental impact of their transport.

 

Our range of organic cosmetics is certified by an independent organization, Ecocert, which guarantees that at least 95% of the ingredients of our products are of natural origin and that at least 10% of the ingredients come from organic farming. 

 

Finally, according to European legislation, we do not carry out tests on animals, whether raw materials or finished products.

 

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PRICE
Our desire is to make organic cosmetics accessible to everyone. To achieve this, we reduce all costs that seem superfluous to us: we do not advertise, we do not have a muse, we do not distribute samples ...

And because, like you, we like simplicity, our prices are fixed and you can benefit immediately, every day, without waiting for a promotion.

 

Avril's mission is to make organic quality
accessible to all. We pay special attention to quality

of our products.

 

COMFORT OF USE
- each texture is studied to be the most pleasant

possible: our shades are ultra-silky, our body oil does not

leave a greasy film on the skin ...

-  easy to use and quick: body milk penetrates

quickly, the eyeliner emerges effortlessly thanks to the

your thin brush ...

- The perfumes are fresh and discreet: creams have

neutral aromas for all tastes ...

 

 

OPTIMAL RESULT
- the colors are intense, bright and modern:

our lipsticks are very pigmented, our

Mascara is a deep black ...

- the active ingredients used are natural and effective:

our eyeliners contain shea butter

that nourishes your skin, our shampoos contain organic a

rgan oil that protects your hair ...

- the result is all day lastig: our concealer camouflages

imperfections permanently with the complete discretion.

 

 

QUALITY CONTROL
Each product is subject to strict quality: 

safety tests, stability studiesand compatibility, control of

raw materials and finished products, identification of

production batches and traceability ... All these controls

ensure stability and maximum tolerance of the product.

 

ECOLOGY
As quality is also offering more natural products, respectful

to your skin and the environment, we chose to have our

line of organic cosmetics

certified by Ecocert.

 

Organic products certified by Ecocert do not containGMOs,

parabens, phenoxyethanol, nanoparticles,

silicon,PEG, perfumes and synthetic dyes. Ingredients

fromanimals are also prohibited (except those naturally

produced by them, like honey, milk...).

 

In addition, Ecocert's Organic Cosmetics label ensures that:

- At least 95% of the total ingredients are natural or of natural origin.
- 95% of the minimum vegetable ingredients of the formula are derived from organic farming.
- 10% of the total minimum ingredients are from organic farming

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Finally, according to European legislation, we do not carry out tests on animals, whether raw materials

or finished products.

WHY "AVRIL"?

Avril is the spring, the freshness, the renewal, the nature

thatresumes its rights ... everything that corresponds to

the valuesthat carry our brand: the quality, the naturalness,

the novelty, joy, colors ... With Avril, sunny days come,

we want to take care of ourselves!

 

WHAT MAKES THE PRODUCTS
"ORGANIC CERTIFICATIED"?

All our organic cosmetics are certified by

Ecocert and Qualité France. These labels ensure that

we respect the certification for organic cosmetics:

- The products do not contain GMOs, parabens,

phenoxyethanol, nanoparticles, silicone, PEG, perfumes

and synthetic dyes,or ingredients of animals (except

naturally produced for them: milk, honey ...).

- The products contain at least 95% of the ingredients of

natural origin and at least 10% of organic agricultural.

10% may seem rather low, but you should know that

there are water and mineral (and therefore non-

agricultural) ingredients in cosmetics ...

In fact, they are at least 95% of the plant ingredients

which must be organic farming.

- The packaging is validated by Ecocert to the

lower impact on the environment.

 

WHAT DO YOU DO FOR THE ENVIRONMENT?
First, we minimize the packaging: we remove all

boxes and bubbles, and we prefer that the packages

use less plastic.

Then we develop only organic certified